Graduate Certificate in Social Media Monitoring Strategy
-- viewing nowSocial Media Monitoring Strategy: Master the art of listening and responding online. This Graduate Certificate equips professionals with strategic skills in social media listening, analysis, and response.
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Course details
• Social Listening & Data Collection Strategies
• Sentiment Analysis & Brand Reputation Management
• Advanced Analytics & Reporting Techniques
• Crisis Communication & Risk Management on Social Media
• Social Media Strategy Development & Implementation
• Influencer Marketing & Engagement Strategies
• Ethical Considerations & Legal Compliance in Social Media Monitoring
• Competitive Intelligence & Benchmarking
• Social Media Monitoring Tools & Technologies
Career path
Career Role (Social Media Monitoring) | Description |
---|---|
Social Media Analyst | Analyze social media data to identify trends and insights, providing actionable recommendations for marketing strategies. Requires strong analytical and reporting skills. |
Social Media Manager (Monitoring Focus) | Oversee social media monitoring efforts, ensuring brand reputation management and timely response to customer feedback. Requires excellent communication and crisis management skills. |
Digital Marketing Specialist (Monitoring & Analytics) | Develop and implement digital marketing campaigns, leveraging social media monitoring data for optimization and performance analysis. Requires expertise in various marketing channels. |
Brand Reputation Manager | Protect and enhance brand reputation by proactively monitoring social media for negative sentiment and implementing corrective strategies. Requires strong communication and problem-solving skills. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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