Postgraduate Certificate in Social Media Listening Data Analysis
-- viewing nowSocial Media Listening Data Analysis: Master the art of extracting actionable insights from online conversations. This Postgraduate Certificate equips you with the skills to analyze social media data, using tools like sentiment analysis and network analysis.
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Course details
• Data Collection Methods and Ethical Considerations
• Qualitative and Quantitative Data Analysis Techniques
• Social Media Analytics Platforms and Tools
• Visualizing and Communicating Data Insights
• Sentiment Analysis and Opinion Mining
• Advanced Topic Modeling and Text Mining
• Case Studies in Social Media Data Analysis
• Predictive Modeling and Forecasting
• Developing actionable strategies based on social listening data
Career path
Career Role | Description |
---|---|
Social Media Data Analyst | Analyze social media data to extract actionable insights; report findings to improve marketing strategies and brand reputation. High demand for data visualization skills. |
Social Listening Specialist | Monitor social media conversations to identify trends and customer sentiment. Requires strong analytical and communication skills, experience in social media listening tools. |
Digital Marketing Analyst (Social Media Focus) | Develop and implement social media marketing strategies based on data analysis; measure campaign performance and optimize for better results. Data analysis and campaign management expertise crucial. |
Brand Monitoring and Social Media Intelligence Manager | Lead a team to analyze social media data for brand reputation management and competitive intelligence. Strategic thinking, team management and deep social media expertise are essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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