Professional Certificate in Social Media Ad Performance
-- viewing nowSocial Media Ad Performance: Master the art of impactful social media advertising. This Professional Certificate equips you with essential skills for planning, executing, and optimizing successful social media campaigns.
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Course details
• Unit 1: Introduction to Social Media Advertising
• Unit 2: Understanding Ad Performance Metrics
• Unit 3: Facebook & Instagram Ad Performance Optimization
• Unit 4: Twitter Ad Performance & Best Practices
• Unit 5: LinkedIn Ad Performance Enhancement
• Unit 6: Pinterest Ad Performance & Strategy
• Unit 7: Google Ads for Social Media: Performance & Measurement
• Unit 8: Social Media Video Ad Performance
• Unit 9: Targeting & Retargeting for Improved Ad Performance
• Unit 10: Cross-Platform Social Media Ad Performance Analysis
Career path
Career Role | Description |
---|---|
Social Media Marketing Manager (UK) | Develops and executes social media strategies, manages campaigns, analyzes performance, and reports on key metrics. High demand for expertise in paid social advertising. |
Social Media Specialist (Paid Ads) | Focuses on paid social media advertising, including campaign setup, budget management, and A/B testing. Requires strong analytical and problem-solving skills in paid social media performance. |
Digital Marketing Executive (Social Media Focus) | Contributes to overall digital marketing strategy, with a specific focus on social media advertising and performance. Needs proficiency in various social media platforms and analytics tools. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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