Certificate Programme in Social Media Monitoring and Analysis
-- viewing nowSocial Media Monitoring and Analysis: This certificate program equips you with the skills to effectively track, analyze, and interpret social media data. Learn to utilize social listening tools and techniques for brand reputation management.
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Course details
• Social Listening and Brand Monitoring
• Data Collection and Management Techniques
• Qualitative and Quantitative Data Analysis
• Social Media Analytics Tools and Platforms
• Sentiment Analysis and Opinion Mining
• Crisis Communication and Reputation Management
• Reporting and Visualisation of Social Media Data
• Ethical Considerations in Social Media Monitoring
• Case Studies and Best Practices
Career path
Career Role (Social Media Monitoring & Analysis) | Description |
---|---|
Social Media Analyst | Analyze social media data to understand brand perception and customer sentiment. Develop strategies for improved online engagement and reputation management. High demand for data analysis skills. |
Social Media Manager | Develop and implement social media strategies. Oversee day-to-day social media activities including content creation and community management. Strong communication and project management skills essential. |
Digital Marketing Specialist (Social Media Focus) | Develop and execute social media marketing campaigns to drive business growth. Requires a deep understanding of social media platforms and analytics. Expertise in paid social media advertising beneficial. |
Community Manager (Social Media) | Engage with online communities, build brand loyalty and foster positive relationships. Excellent communication and customer service skills are paramount. Experience with social listening tools is valuable. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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