Executive Certificate in Social Media Analytics and Reporting
-- viewing nowSocial Media Analytics: Master the art of data-driven decision-making. This Executive Certificate equips you with the skills to analyze social media data effectively.
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Course details
• Data Collection and Measurement Strategies
• Social Listening and Brand Monitoring
• Web Analytics Fundamentals for Social Media
• Social Media Reporting and Dashboarding
• Influencer Marketing Analytics
• Advertising Campaign Measurement and Optimization
• Data Visualization and Storytelling
• Ethical Considerations and Data Privacy in Social Media Analytics
Career path
Job Role & Salary (UK) | Description |
---|---|
Social Media Analyst (£35k-£55k) | Analyze social media data to inform marketing strategy, providing insightful reports on campaign performance and audience engagement. Strong analytical and reporting skills are key. |
Social Media Manager (£40k-£65k) | Develop and implement social media strategies, managing multiple platforms and content calendars. Requires excellent communication and community management skills. Experience in social media analytics is crucial. |
Digital Marketing Specialist (£30k-£50k) | Oversees all digital marketing channels, including social media. Must possess strong analytical skills to interpret social media reporting and optimize campaigns. |
Social Media Reporting Specialist (£38k-£60k) | Focuses exclusively on data analysis and reporting, producing insightful presentations on key social media metrics, identifying trends, and suggesting improvements. Expertise in data visualization tools is a must. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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