Certificate Programme in Social Media Metrics for Marketing
-- viewing nowSocial Media Metrics for Marketing: This certificate program equips marketing professionals with the skills to analyze and interpret critical data. Learn to master key performance indicators (KPIs), including engagement, reach, and conversion rates.
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Course details
• Key Performance Indicators (KPIs) for Social Media Marketing
• Measuring Social Media ROI
• Social Listening and Sentiment Analysis
• Google Analytics for Social Media Tracking
• Reporting and Dashboard Creation
• A/B Testing and Optimization on Social Media
• Social Media Advertising Metrics
• Influencer Marketing Measurement
• Ethical Considerations in Social Media Analytics
Career path
Social Media Metrics Analyst Career Paths in the UK
Job Role | Description |
---|---|
Social Media Marketing Manager | Develop and execute social media strategies, analyze performance metrics, and manage social media teams. Requires strong analytical and leadership skills. |
Digital Marketing Analyst | Analyze website and social media data, identify trends, and provide insights to improve marketing campaigns. Expertise in Google Analytics and social media analytics is crucial. |
Social Media Specialist | Create and schedule engaging social media content, manage social media accounts, and monitor online conversations. Strong content creation and community management skills are essential. |
Data Analyst (Social Media Focus) | Analyze large datasets from social media platforms to identify key performance indicators (KPIs) and provide data-driven recommendations. Advanced data analysis and visualization skills are required. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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