Postgraduate Certificate in Social Media Data Tracking
-- viewing nowSocial Media Data Tracking: Master the art of analyzing online conversations. This Postgraduate Certificate equips you with essential skills in social listening, sentiment analysis, and competitive intelligence.
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Course details
• Web Scraping and Data Extraction Techniques
• Data Cleaning and Preprocessing for Social Media
• Social Media Analytics Platforms & Tools
• Sentiment Analysis and Opinion Mining
• Network Analysis and Community Detection
• Visualizing Social Media Data
• Social Media Marketing Measurement & ROI
• Advanced Data Mining Techniques for Social Media
• Predictive Modeling and Forecasting using Social Media Data
Career path
Career Role (Social Media Data Tracking) | Description |
---|---|
Social Media Analyst | Analyze social media data to extract insights; identify trends & opportunities for clients. Requires strong data analysis and interpretation skills. |
Digital Marketing Specialist (Data Focus) | Develop and implement data-driven digital marketing strategies; track campaign performance using social media data; optimize for improved ROI. |
Social Media Data Scientist | Employ advanced statistical modelling and machine learning techniques to analyze large social media datasets. Extract predictive insights for business decisions. |
Social Media Insights Manager | Lead the interpretation and communication of social media data findings to clients and stakeholders; translate complex data into actionable recommendations. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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