Executive Certificate in Social Media Listening
-- viewing nowSocial Media Listening: Master the art of online conversation analysis. This Executive Certificate equips professionals with practical skills in social media analytics and brand reputation management.
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Course details
• Social Listening Tools and Technologies
• Data Collection & Analysis Techniques
• Brand Monitoring & Reputation Management
• Competitive Intelligence Gathering
• Sentiment Analysis and Interpretation
• Crisis Communication & Management using Social Listening
• Measuring ROI of Social Listening Initiatives
• Ethical Considerations in Social Media Listening
• Advanced Strategies for Social Listening & Predictive Analytics
Career path
Career Role | Description |
---|---|
Social Media Listening Analyst | Analyze social media data to understand brand perception and customer sentiment. Requires strong analytical and reporting skills. UK demand is high. |
Social Media Manager (with Listening Focus) | Manages social media presence while actively listening to conversations and incorporating insights into strategy. Excellent communication and data interpretation skills needed. |
Digital Marketing Specialist (Social Listening) | Develops and executes digital marketing campaigns informed by social media listening data. Requires a blend of marketing and analytical expertise. High growth area in UK. |
Brand Monitoring Executive (Social Media) | Monitors brand mentions and conversations across social media platforms. Reports on key trends and identifies potential crises. Strong communication skills are essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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