Executive Certificate in Social Media Listening

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Social Media Listening: Master the art of online conversation analysis. This Executive Certificate equips professionals with practical skills in social media analytics and brand reputation management.

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About this course

Learn to leverage sentiment analysis, competitive intelligence, and social media monitoring tools. Ideal for marketing, PR, and customer service executives seeking to improve strategic decision-making. Gain insights into consumer behavior and brand perception. Enhance your professional profile. Develop data-driven strategies and crisis communication plans. Enroll today and unlock the power of social media intelligence. Explore the full curriculum and register now!

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Course details

• Introduction to Social Media Listening & its Business Applications
• Social Listening Tools and Technologies
• Data Collection & Analysis Techniques
• Brand Monitoring & Reputation Management
• Competitive Intelligence Gathering
• Sentiment Analysis and Interpretation
• Crisis Communication & Management using Social Listening
• Measuring ROI of Social Listening Initiatives
• Ethical Considerations in Social Media Listening
• Advanced Strategies for Social Listening & Predictive Analytics

Career path

Career Role Description
Social Media Listening Analyst Analyze social media data to understand brand perception and customer sentiment. Requires strong analytical and reporting skills. UK demand is high.
Social Media Manager (with Listening Focus) Manages social media presence while actively listening to conversations and incorporating insights into strategy. Excellent communication and data interpretation skills needed.
Digital Marketing Specialist (Social Listening) Develops and executes digital marketing campaigns informed by social media listening data. Requires a blend of marketing and analytical expertise. High growth area in UK.
Brand Monitoring Executive (Social Media) Monitors brand mentions and conversations across social media platforms. Reports on key trends and identifies potential crises. Strong communication skills are essential.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Social Media Analysis Listening Strategies Data Interpretation Community Engagement

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Earn a career certificate

Sample Certificate Background
EXECUTIVE CERTIFICATE IN SOCIAL MEDIA LISTENING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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