Masterclass Certificate in Social Media Monitoring Metrics
-- viewing nowSocial Media Monitoring Metrics: Master the art of data-driven social media strategy. This Masterclass certificate program equips you with the skills to effectively track and analyze key performance indicators (KPIs).
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Course details
• Engagement Rate (Likes, Comments, Shares)
• Website Traffic & Conversions
• Brand Mentions & Sentiment Analysis
• Share of Voice (SoV)
• Audience Demographics & Growth
• Influencer Marketing Metrics
• Campaign Performance Tracking
• Crisis Monitoring & Management Metrics
• Return on Investment (ROI) of Social Media
Career path
Career Role (Social Media Monitoring Metrics) | Description |
---|---|
Social Media Analyst | Analyze social media data to identify trends and insights, providing actionable recommendations for business strategies. Strong analytical and reporting skills are essential. |
Digital Marketing Manager (Social Media Focus) | Develop and execute social media marketing campaigns, monitoring performance and optimizing strategies based on key metrics. Experience in social media management tools and reporting is crucial. |
Social Media Strategist | Craft and implement comprehensive social media strategies, aligning with broader marketing objectives. Expertise in social listening and competitive analysis is highly valued. |
Market Research Analyst (Digital Focus) | Conduct market research using social media data to understand consumer behavior, preferences, and trends. Data visualization and presentation skills are key. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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