Postgraduate Certificate in Social Media Monitoring Technologies
-- viewing nowSocial Media Monitoring Technologies: Master the art of online reputation management and social listening. This Postgraduate Certificate equips professionals with advanced skills in utilizing social media analytics tools.
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Course details
• Sentiment Analysis and Opinion Mining
• Network Analysis and Community Detection
• Big Data Technologies for Social Media
• Visualisation and Reporting of Social Media Data
• Social Media Crisis Management and Response
• Ethical Considerations in Social Media Monitoring
• Advanced Text Mining Techniques
• Predictive Modelling and Forecasting using Social Media Data
Career path
Career Role (Social Media Monitoring Technologies) | Description |
---|---|
Social Media Analyst | Analyze social media data to identify trends and insights, providing actionable recommendations for marketing and communication strategies. Requires strong data analysis and interpretation skills. |
Social Media Monitoring Specialist | Monitor social media channels for brand mentions, sentiment analysis, and potential crises. Proficient in using social listening tools and reporting on key metrics. |
Digital Marketing Manager (Social Media Focus) | Develop and implement social media strategies aligning with overall marketing objectives. Manage social media campaigns and teams, ensuring brand consistency and engagement. |
Social Media Intelligence Analyst | Extract valuable insights from social media data, predicting market trends and informing business decisions. Expertise in data visualization and advanced analytics is crucial. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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