Masterclass Certificate in Social Media Monitoring Platforms
-- viewing nowSocial Media Monitoring platforms are vital for businesses today. This Masterclass Certificate equips you with expert knowledge of leading platforms like Brandwatch, Talkwalker, and Sprout Social.
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Course details
• Choosing the Right Social Media Monitoring Platform
• Setting up & Configuring Your Monitoring Dashboard
• Keyword Research & Advanced Search Strategies
• Analyzing Sentiment & Brand Mentions
• Identifying Influencers & Key Opinion Leaders
• Crisis Management & Reputation Monitoring
• Measuring ROI & Reporting on Social Media Performance
• Ethical Considerations & Data Privacy in Social Media Monitoring
• Case Studies & Best Practices in Social Media Monitoring
Career path
Career Role (Social Media Monitoring) | Description |
---|---|
Social Media Analyst | Analyze social media data to understand brand perception and identify trends. Provides valuable insights for marketing strategies. |
Social Media Manager (with Monitoring Focus) | Manages social media presence & actively monitors platforms for brand mentions, competitor activity, and emerging trends. Key skills include platform expertise and crisis communication. |
Digital Marketing Specialist (Social Media Monitoring) | Develops and executes digital marketing strategies with a heavy emphasis on social media monitoring to measure campaign effectiveness and make data-driven decisions. |
Brand Reputation Manager (Social Listening) | Protects and enhances a brand's online reputation by actively monitoring social media conversations and managing online crises. Requires excellent communication and problem-solving skills. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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