Professional Certificate in Social Media Monitoring Platforms

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Social Media Monitoring Platforms: Master the art of online reputation management and social listening. This Professional Certificate equips you with practical skills in using leading social media analytics tools, such as Brandwatch, Sprout Social, and Hootsuite.

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About this course

Learn to track brand mentions, analyze social media sentiment, and identify influencers. Ideal for marketing professionals, PR specialists, and customer service teams seeking to enhance their online strategies. Gain valuable insights into social media data and use this knowledge to improve your brand's online presence and make data-driven decisions. Enroll now and unlock the power of social media intelligence!

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Course details

• Introduction to Social Media Monitoring & its Importance
• Key Social Media Monitoring Platforms: A Comparative Analysis
• Setting up and Configuring Monitoring Dashboards
• Data Analysis & Interpretation for Actionable Insights
• Sentiment Analysis & Brand Reputation Management
• Crisis Communication & Response using Social Media Monitoring
• Competitive Analysis & Benchmarking on Social Media
• Measuring ROI & Reporting on Social Media Monitoring Efforts
• Legal and Ethical Considerations in Social Media Monitoring
• Advanced Techniques: Predictive Analytics & AI in Social Listening

Career path

Job Role Description
Social Media Monitoring Analyst (UK) Analyze social media data to identify trends, sentiment, and brand mentions. Requires expertise in social listening platforms.
Social Media Manager with Monitoring Skills Manages social media presence and incorporates social media monitoring tools for strategic decision-making. Excellent understanding of key performance indicators (KPIs).
Digital Marketing Specialist (Social Media Monitoring) Develops and implements digital marketing strategies leveraging social media monitoring to optimize campaigns and track ROI. Experience with various social media platforms crucial.
Brand Reputation Manager (Social Media Focus) Protects and enhances brand reputation by actively monitoring social media for potential crises and proactively managing online narratives. Crisis communication skills essential.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Social Media Analysis Platform Operation Metrics Interpretation Campaign Management

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MONITORING PLATFORMS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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