Professional Certificate in Social Media Monitoring Platforms
-- viewing nowSocial Media Monitoring Platforms: Master the art of online reputation management and social listening. This Professional Certificate equips you with practical skills in using leading social media analytics tools, such as Brandwatch, Sprout Social, and Hootsuite.
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Course details
• Key Social Media Monitoring Platforms: A Comparative Analysis
• Setting up and Configuring Monitoring Dashboards
• Data Analysis & Interpretation for Actionable Insights
• Sentiment Analysis & Brand Reputation Management
• Crisis Communication & Response using Social Media Monitoring
• Competitive Analysis & Benchmarking on Social Media
• Measuring ROI & Reporting on Social Media Monitoring Efforts
• Legal and Ethical Considerations in Social Media Monitoring
• Advanced Techniques: Predictive Analytics & AI in Social Listening
Career path
Job Role | Description |
---|---|
Social Media Monitoring Analyst (UK) | Analyze social media data to identify trends, sentiment, and brand mentions. Requires expertise in social listening platforms. |
Social Media Manager with Monitoring Skills | Manages social media presence and incorporates social media monitoring tools for strategic decision-making. Excellent understanding of key performance indicators (KPIs). |
Digital Marketing Specialist (Social Media Monitoring) | Develops and implements digital marketing strategies leveraging social media monitoring to optimize campaigns and track ROI. Experience with various social media platforms crucial. |
Brand Reputation Manager (Social Media Focus) | Protects and enhances brand reputation by actively monitoring social media for potential crises and proactively managing online narratives. Crisis communication skills essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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