Postgraduate Certificate in Social Media Monitoring Metrics

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Social Media Monitoring Metrics: Master the art of data-driven social media strategy. This Postgraduate Certificate equips professionals with the skills to effectively analyze social media data.

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About this course

You'll learn key performance indicators (KPIs) and social listening techniques. Designed for marketing professionals, communications managers, and social media strategists. Gain expertise in data visualization and reporting. Understand sentiment analysis, brand reputation management, and competitive analysis. Develop actionable insights to improve your organization's social media presence. Transform your social media strategies. Explore the program today!

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Course details

• Introduction to Social Media Monitoring and its Metrics
• Key Performance Indicators (KPIs) in Social Media: Reach, Engagement, and Sentiment
• Advanced Social Listening Techniques and Data Analysis
• Measuring Brand Reputation and Crisis Management using Social Media Data
• Social Media Analytics Platforms and Tools
• Data Visualization and Reporting for Social Media Insights
• Ethical Considerations and Responsible Use of Social Media Data
• Case Studies in Social Media Monitoring and Measurement

Career path

Career Role (Social Media Monitoring & Metrics) Description
Social Media Analyst Analyze social media data to identify trends, measure campaign performance, and provide actionable insights. Requires strong analytical and reporting skills.
Digital Marketing Manager (Metrics Focus) Lead and manage digital marketing campaigns, with a specific focus on data analysis and performance measurement using key social media metrics. Experience in SEO and PPC advantageous.
Social Media Strategist Develop and implement comprehensive social media strategies, using monitoring tools and data to optimize performance and achieve business objectives. Excellent communication is crucial.
Data Scientist (Social Media) Apply advanced analytical techniques to large social media datasets to extract meaningful insights for business decision-making. Strong programming skills are essential.
Brand Monitoring Specialist Track brand mentions and sentiment across social media platforms, providing timely reports and proactive crisis management. Requires strong communication and problem-solving abilities.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
POSTGRADUATE CERTIFICATE IN SOCIAL MEDIA MONITORING METRICS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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