Professional Certificate in Social Media Listening Tools

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Social Media Listening tools are essential for today's businesses. This Professional Certificate teaches you to leverage social listening software like Brandwatch and Sprout Social.

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About this course

Learn data analysis techniques for sentiment analysis and competitive analysis. Designed for marketing professionals, PR specialists, and customer service teams. Gain practical skills in social media monitoring and crisis management. Understand brand reputation management and consumer insights. Boost your career prospects with in-demand skills. Enroll now and become a master of social media listening!

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Course details

• Introduction to Social Media Listening and its Business Applications
• Identifying Key Social Media Platforms and Their Data
• Mastering Social Listening Tools: Functionality and Features
• Data Analysis and Interpretation Techniques for Social Media
• Sentiment Analysis and Brand Reputation Management
• Competitive Analysis using Social Listening Data
• Crisis Management and Social Media Monitoring
• Reporting and Visualization of Social Listening Insights
• Ethical Considerations and Best Practices in Social Listening
• Case Studies and Real-World Applications of Social Listening

Career path

Job Title Description
Social Media Listening Analyst Analyze social media data to understand consumer sentiment and brand perception, providing actionable insights for marketing campaigns. Expertise in tools like Brandwatch and Talkwalker is crucial.
Digital Marketing Manager (Social Listening Focus) Oversee all social media marketing activities, with a strong emphasis on leveraging social listening data to optimize campaigns and enhance customer engagement. Requires strong data analysis skills.
Social Media Intelligence Specialist Gather and analyze social media data to identify emerging trends, competitor activities, and potential risks. Proficiency in various social listening platforms is vital.
Brand Monitoring Specialist (Social Media) Track brand mentions and conversations across social media platforms, identifying potential PR crises and opportunities. Experience with sentiment analysis tools is highly desirable.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA LISTENING TOOLS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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