Certified Specialist Programme in Social Media Persona
-- viewing nowSocial Media Persona: Master the art of crafting compelling online identities. This Certified Specialist Programme is for marketing professionals, entrepreneurs, and social media managers.
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Course details
• Brand Identity & Voice Development
• Content Strategy & Planning
• Audience Research & Segmentation
• Persona Development & Archetypes
• Platform-Specific Strategies (e.g., Instagram, TikTok, LinkedIn)
• Content Creation & Curation
• Engagement & Community Management
• Measurement & Analytics
• Social Media Advertising & Promotion
Career path
Role | Description |
---|---|
Social Media Manager (Digital Marketing) | Develop and execute social media strategies, manage content calendars, and analyze campaign performance for increased brand awareness. Requires strong analytical skills and proficiency in various social media platforms. |
Social Media Specialist (Content Creation) | Craft engaging and shareable content for various social media channels. Expertise in copywriting, visual content creation, and community management is essential for success. Strong understanding of social media algorithms is key. |
Social Media Strategist (Brand Building) | Develop and implement overarching social media strategies aligned with brand goals. Requires strategic thinking, data analysis, and a deep understanding of the social media landscape. Extensive experience in campaign planning and reporting is a must. |
Influencer Marketing Specialist (Social Media Campaigns) | Identify, manage, and collaborate with influencers to promote brands on social media. Requires strong relationship-building skills, campaign management expertise, and knowledge of influencer marketing best practices. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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