Graduate Certificate in Social Media Audience Targeting

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Social Media Audience Targeting: Master the art of connecting with your ideal customers. This Graduate Certificate equips you with advanced strategies for effective social media marketing.

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About this course

Learn to utilize data analytics and social listening to identify and engage specific audience segments. Develop targeted advertising campaigns across major platforms like Facebook, Instagram, and Twitter. Ideal for marketing professionals, entrepreneurs, and anyone seeking to enhance their digital marketing skills. Gain a competitive edge with proven techniques for boosting brand awareness and driving conversions. Boost your career and achieve measurable results through precision targeting. Explore the program today and unlock the power of data-driven social media marketing!

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Course details

• Social Media Analytics and Measurement
• Audience Segmentation and Personas
• Targeting Strategies Across Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Campaign Planning and Optimization
• Content Strategy for Targeted Audiences
• Legal and Ethical Considerations in Social Media Targeting
• Advanced Targeting Techniques (Lookalike Audiences, Retargeting)
• Social Listening and Brand Monitoring
• A/B Testing and Performance Analysis
• Case Studies in Social Media Targeting

Career path

Career Role Description
Social Media Marketing Manager (UK) Develop and execute social media strategies, manage campaigns, analyze performance, and grow online communities. High demand for data-driven targeting skills.
Social Media Strategist (UK) Craft and implement comprehensive social media strategies aligned with business goals, leveraging audience insights for effective targeting. Expert in audience segmentation and analytics.
Digital Marketing Specialist – Social Media (UK) Manage social media channels, create engaging content, run targeted advertising campaigns, and report on key metrics. Strong understanding of paid social media targeting.
Social Media Analyst (UK) Analyze social media data, identify trends, provide insights for improved targeting, and optimize campaign performance. Proficient in social listening and data visualization.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
GRADUATE CERTIFICATE IN SOCIAL MEDIA AUDIENCE TARGETING
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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