Graduate Certificate in Social Media Audience Targeting
-- viewing nowSocial Media Audience Targeting: Master the art of connecting with your ideal customers. This Graduate Certificate equips you with advanced strategies for effective social media marketing.
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Course details
• Audience Segmentation and Personas
• Targeting Strategies Across Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Campaign Planning and Optimization
• Content Strategy for Targeted Audiences
• Legal and Ethical Considerations in Social Media Targeting
• Advanced Targeting Techniques (Lookalike Audiences, Retargeting)
• Social Listening and Brand Monitoring
• A/B Testing and Performance Analysis
• Case Studies in Social Media Targeting
Career path
Career Role | Description |
---|---|
Social Media Marketing Manager (UK) | Develop and execute social media strategies, manage campaigns, analyze performance, and grow online communities. High demand for data-driven targeting skills. |
Social Media Strategist (UK) | Craft and implement comprehensive social media strategies aligned with business goals, leveraging audience insights for effective targeting. Expert in audience segmentation and analytics. |
Digital Marketing Specialist – Social Media (UK) | Manage social media channels, create engaging content, run targeted advertising campaigns, and report on key metrics. Strong understanding of paid social media targeting. |
Social Media Analyst (UK) | Analyze social media data, identify trends, provide insights for improved targeting, and optimize campaign performance. Proficient in social listening and data visualization. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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