Masterclass Certificate in Social Media Performance Tracking Tools

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Masterclass Certificate in Social Media Performance Tracking Tools: Learn to leverage data analytics for impactful social media strategies. This masterclass is for marketing professionals, social media managers, and business owners wanting to boost their ROI.

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About this course

Master key performance indicators (KPIs). Understand social media analytics platforms like Google Analytics, Facebook Insights, and more. Gain expertise in data interpretation and reporting. Develop actionable insights to optimize campaigns and increase engagement. Earn a valuable certificate showcasing your social media analytics skills. Enroll now and unlock your social media's full potential!

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Course details

• Introduction to Social Media Analytics & Key Performance Indicators (KPIs)
• Google Analytics 4 for Social Media Tracking
• Facebook Insights Deep Dive: Understanding Your Audience & Performance
• Instagram Analytics: Measuring Engagement & Growth
• Twitter Analytics: Tracking Brand Mentions & Sentiment
• TikTok Analytics: Understanding Video Performance & Audience Demographics
• Utilizing Third-Party Social Media Analytics Tools (e.g., Sprout Social, Hootsuite)
• Setting up & Interpreting Custom Reports
• Data Visualization & Reporting Best Practices
• Measuring ROI of Social Media Marketing Campaigns

Career path

Career Role Description
Social Media Manager (Performance Tracking) Oversees social media performance, utilizing analytics tools to optimize campaigns and boost ROI. Expert in social media tracking tools.
Digital Marketing Analyst (Social Media) Analyzes social media data to inform marketing strategies. Proficient in using various performance tracking tools. Data-driven decision making.
Data Analyst - Social Media Performance Focuses on extracting insights from social media analytics platforms. Advanced skills in data visualization and interpretation.
Social Media Specialist (Analytics Focus) Creates and implements social media strategies, with a strong emphasis on tracking performance and reporting. Knowledge of Google Analytics and similar tools is key.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
MASTERCLASS CERTIFICATE IN SOCIAL MEDIA PERFORMANCE TRACKING TOOLS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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