Masterclass Certificate in Social Media Performance Tracking Tools
-- viewing nowMasterclass Certificate in Social Media Performance Tracking Tools: Learn to leverage data analytics for impactful social media strategies. This masterclass is for marketing professionals, social media managers, and business owners wanting to boost their ROI.
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Course details
• Google Analytics 4 for Social Media Tracking
• Facebook Insights Deep Dive: Understanding Your Audience & Performance
• Instagram Analytics: Measuring Engagement & Growth
• Twitter Analytics: Tracking Brand Mentions & Sentiment
• TikTok Analytics: Understanding Video Performance & Audience Demographics
• Utilizing Third-Party Social Media Analytics Tools (e.g., Sprout Social, Hootsuite)
• Setting up & Interpreting Custom Reports
• Data Visualization & Reporting Best Practices
• Measuring ROI of Social Media Marketing Campaigns
Career path
Career Role | Description |
---|---|
Social Media Manager (Performance Tracking) | Oversees social media performance, utilizing analytics tools to optimize campaigns and boost ROI. Expert in social media tracking tools. |
Digital Marketing Analyst (Social Media) | Analyzes social media data to inform marketing strategies. Proficient in using various performance tracking tools. Data-driven decision making. |
Data Analyst - Social Media Performance | Focuses on extracting insights from social media analytics platforms. Advanced skills in data visualization and interpretation. |
Social Media Specialist (Analytics Focus) | Creates and implements social media strategies, with a strong emphasis on tracking performance and reporting. Knowledge of Google Analytics and similar tools is key. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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