Career Advancement Programme in Social Media Advertising Strategies and Tactics
-- viewing nowSocial Media Advertising: Elevate your career with our intensive programme. Designed for marketing professionals, entrepreneurs, and anyone seeking digital marketing skills, this programme provides practical training in social media advertising strategies.
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Course details
• Defining Target Audiences & Buyer Personas
• Social Media Advertising Platforms & Their Capabilities (e.g., Facebook, Instagram, TikTok, LinkedIn)
• Campaign Planning & Budgeting: Setting Objectives, KPIs, and Strategies
• Creative Content Development for Social Media Ads
• Ad Targeting & Optimization Techniques
• Social Media Advertising Analytics & Reporting
• A/B Testing & Campaign Performance Improvement
• Social Listening & Crisis Management
• Legal and Ethical Considerations in Social Media Advertising
Career path
Career Role | Description |
---|---|
Social Media Advertising Manager | Lead and execute social media advertising campaigns across multiple platforms, optimising for ROI and brand awareness. Requires strong analytical and strategic skills. |
Social Media Marketing Specialist (PPC) | Manage paid social media campaigns, focusing on Pay-Per-Click (PPC) advertising, targeting, and budget allocation. Requires proficiency in relevant advertising platforms. |
Social Media Analyst | Analyse campaign performance, track key metrics, and provide data-driven insights to improve social media strategies. Requires strong analytical and reporting skills. |
Digital Marketing Executive (Social Media Focus) | Support broader digital marketing efforts with a strong focus on social media execution and reporting. Requires versatility and collaboration skills. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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