Certified Professional in Video Metrics and Analytics for Social Media

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Certified Professional in Video Metrics and Analytics for Social Media is designed for marketing professionals, social media managers, and video creators. Master video analytics and unlock the power of data-driven decisions.

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About this course

Learn to interpret key performance indicators (KPIs) like watch time, engagement, and audience retention. Understand social media algorithms and optimize video content for maximum reach. Gain expertise in using analytics dashboards and reporting tools. This certification enhances your video marketing strategy and improves your ROI. Elevate your career and become a video analytics expert. Explore the program today and transform your video marketing game!

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Course details

• Social Media Landscape and Video Consumption Trends
• Video Analytics Platforms and Tools
• Key Video Metrics & KPIs (e.g., Views, Engagement, Reach)
• Data Interpretation and Reporting
• A/B Testing and Experimentation for Video Optimization
• Audience Segmentation and Targeting
• Video Content Strategy and Planning
• Attribution Modeling for Video Campaigns
• Emerging Trends in Video Analytics and Technology

Career path

Role Title (Video Metrics & Analytics, Social Media) Description
Social Media Video Analyst Analyze video performance across platforms, identify trends, and optimize content strategy for increased engagement using video metrics and analytics tools.
Video Marketing Specialist (Social Media) Develop and implement video marketing campaigns, leveraging data-driven insights from video analytics to enhance reach and ROI on social media channels.
Digital Marketing Manager (Video Focus) Oversee all aspects of video marketing, including strategy, content creation, and performance analysis; responsible for driving growth through effective video analytics and metrics.
Social Media Data Scientist Analyze massive social media datasets to extract meaningful insights and inform video content strategy for better performance using advanced video metrics and analytics techniques.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
CERTIFIED PROFESSIONAL IN VIDEO METRICS AND ANALYTICS FOR SOCIAL MEDIA
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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