Professional Certificate in Social Media Analytics Techniques

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Social Media Analytics: Master the art of data-driven decision-making. This Professional Certificate equips you with essential techniques for analyzing social media data.

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About this course

Learn to use tools like Google Analytics and other social media platforms' built-in analytics dashboards. Understand key performance indicators (KPIs), such as engagement, reach, and sentiment analysis. Ideal for marketing professionals, business owners, and social media managers. Develop data visualization skills to effectively communicate insights. Gain a competitive edge by making informed decisions based on social media insights. Improve your social media strategy and achieve measurable results. Enroll now and unlock the power of social media data!

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Course details

• Introduction to Social Media Analytics & its Applications
• Social Media Data Collection & Management Techniques
• Qualitative & Quantitative Social Media Data Analysis
• Social Listening & Brand Monitoring Strategies
• Measuring Social Media ROI & Campaign Performance
• Advanced Analytics Tools & Technologies
• Data Visualization & Reporting for Social Media
• Ethical Considerations & Privacy in Social Media Analytics
• Case Studies & Best Practices in Social Media Analytics

Career path

Career Role (Social Media Analytics) Description
Social Media Analyst Analyze social media data to identify trends and insights, providing actionable recommendations for improved social media strategy. Strong analytical skills and experience with social media marketing tools are crucial.
Digital Marketing Specialist (Social Media Focus) Develop and execute social media strategies, monitor performance metrics, and manage social media campaigns. Requires expertise in social media analytics and a solid understanding of digital marketing principles.
Social Media Manager Oversee all aspects of a company's social media presence, including content creation, community management, and analytics reporting. Strong leadership and communication skills are essential, alongside a deep understanding of social media analytics techniques.
Data Analyst (Social Media) Extract, clean, and analyze large social media datasets to identify key performance indicators (KPIs) and provide data-driven insights for business decisions. Proficiency in data analysis tools and techniques is vital.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA ANALYTICS TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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