Certified Specialist Programme in Social Media Advertising Targeting
-- viewing nowSocial Media Advertising Targeting: Master the art of precise audience engagement. This Certified Specialist Programme equips you with advanced skills in social media advertising.
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Course details
• Audience Research and Segmentation
• Targeting Options and Capabilities
• Keyword Research and Implementation
• Creative Optimization for Targeted Campaigns
• Measurement and Reporting of Targeted Ads
• A/B Testing and Campaign Optimization
• Legal and Ethical Considerations in Targeting
• Advanced Targeting Techniques (Lookalike Audiences, etc.)
• Case Studies and Best Practices in Targeted Advertising
Career path
Career Role | Description |
---|---|
Social Media Advertising Specialist | Develop and execute targeted ad campaigns across various platforms, optimizing for ROI. Analyze campaign performance, identifying areas for improvement. A highly sought-after role in UK digital marketing. |
Digital Marketing Manager (Social Media Focus) | Lead and manage social media advertising strategies, overseeing teams and budgets. Develop comprehensive marketing plans, incorporating social media targeting expertise. Requires strong leadership and strategic thinking skills. |
PPC Specialist (Social Media) | Focus on paid social media advertising, managing campaigns on platforms like Facebook, Instagram, and Twitter. Expert in keyword research, ad copywriting, and A/B testing. High demand for skilled PPC specialists. |
Social Media Analyst | Analyze social media data to identify trends and insights. Provide data-driven recommendations to optimize advertising strategies. Strong analytical and reporting skills are essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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