Executive Certificate in Twitter for Social Media Strategy

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Twitter for Social Media Strategy: Executive Certificate. This intensive program equips executives with practical skills for leveraging Twitter's power.

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About this course

Learn effective content creation, audience engagement, and data analytics. Master social media marketing strategies specifically designed for the Twitter platform. Understand brand building and crisis communication on Twitter. Ideal for CEOs, CMOs, and marketing leaders seeking to enhance their digital presence and achieve business objectives using Twitter. Boost your leadership by mastering this crucial social media channel. Enroll today and transform your Twitter strategy!

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Course details

• Twitter Profile Optimization: Setting up and optimizing a Twitter profile for maximum visibility and engagement. Includes profile picture, header image, bio, and link selection.
• Tweet Composition: Crafting effective tweets that maximize engagement and reach. Includes copywriting, hashtag usage, image and video attachment, and call-to-action.
• Twitter Advanced Features: Utilizing advanced features such as Twitter Lists, Moments, and Polls to enhance social media strategy.
• Twitter Analytics: Understanding and interpreting Twitter analytics to measure performance, optimize content, and inform strategy.
• Twitter Advertising: Utilizing Twitter's advertising platform for promoted tweets, accounts, and trends. Includes targeting, budgeting, and reporting.
• Twitter for Customer Service: Leveraging Twitter for customer service and reputation management. Includes monitoring, response strategies, and crisis management.
• Twitter Integration with Other Social Media: Integrating Twitter with other social media platforms for a comprehensive social media strategy. Includes cross-platform promotion, content sharing, and coordinated campaigns.
• Twitter for Events: Utilizing Twitter for event promotion, coverage, and engagement. Includes live-tweeting, event-specific hashtags, and post-event follow-up.

Career path

Career Role Description
Social Media Manager (UK) Develop and execute social media strategies, manage campaigns, and analyze performance across various platforms. High demand for strong analytical skills and experience with Twitter.
Digital Marketing Executive - Twitter Specialist Focuses on Twitter marketing, creating engaging content, managing community engagement, and driving business results using targeted Twitter advertising. Excellent communication and content creation skills essential.
Social Media Strategist - Twitter Ads Specializes in paid Twitter advertising, designing and implementing campaigns to reach specific audiences and achieve marketing objectives. Deep understanding of Twitter analytics and ad platforms is a must.
Content Creator (Twitter Focus) Creates compelling text, image, and video content specifically optimized for the Twitter platform. Strong understanding of Twitter's algorithm and best practices for engagement.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Earn a career certificate

Sample Certificate Background
EXECUTIVE CERTIFICATE IN TWITTER FOR SOCIAL MEDIA STRATEGY
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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