Executive Certificate in Twitter for Social Media Strategy
-- viewing nowTwitter for Social Media Strategy: Executive Certificate. This intensive program equips executives with practical skills for leveraging Twitter's power.
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Course details
• Twitter Profile Optimization: Setting up and optimizing a Twitter profile for maximum visibility and engagement. Includes profile picture, header image, bio, and link selection.
• Tweet Composition: Crafting effective tweets that maximize engagement and reach. Includes copywriting, hashtag usage, image and video attachment, and call-to-action.
• Twitter Advanced Features: Utilizing advanced features such as Twitter Lists, Moments, and Polls to enhance social media strategy.
• Twitter Analytics: Understanding and interpreting Twitter analytics to measure performance, optimize content, and inform strategy.
• Twitter Advertising: Utilizing Twitter's advertising platform for promoted tweets, accounts, and trends. Includes targeting, budgeting, and reporting.
• Twitter for Customer Service: Leveraging Twitter for customer service and reputation management. Includes monitoring, response strategies, and crisis management.
• Twitter Integration with Other Social Media: Integrating Twitter with other social media platforms for a comprehensive social media strategy. Includes cross-platform promotion, content sharing, and coordinated campaigns.
• Twitter for Events: Utilizing Twitter for event promotion, coverage, and engagement. Includes live-tweeting, event-specific hashtags, and post-event follow-up.
Career path
Career Role | Description |
---|---|
Social Media Manager (UK) | Develop and execute social media strategies, manage campaigns, and analyze performance across various platforms. High demand for strong analytical skills and experience with Twitter. |
Digital Marketing Executive - Twitter Specialist | Focuses on Twitter marketing, creating engaging content, managing community engagement, and driving business results using targeted Twitter advertising. Excellent communication and content creation skills essential. |
Social Media Strategist - Twitter Ads | Specializes in paid Twitter advertising, designing and implementing campaigns to reach specific audiences and achieve marketing objectives. Deep understanding of Twitter analytics and ad platforms is a must. |
Content Creator (Twitter Focus) | Creates compelling text, image, and video content specifically optimized for the Twitter platform. Strong understanding of Twitter's algorithm and best practices for engagement. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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