Postgraduate Certificate in Social Media Listening Platforms

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Social Media Listening Platforms: Master the art of social intelligence. This Postgraduate Certificate equips you with expert skills in utilizing leading social listening tools.

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About this course

Learn brand monitoring, sentiment analysis, and competitive intelligence. Designed for marketing professionals, analysts, and researchers seeking advanced data analysis techniques. Gain practical experience with platforms like Brandwatch, Sprout Social, and Talkwalker. Develop strategic insights to inform decision-making and enhance your organization's social media strategy. Boost your career with this in-demand qualification. Explore the program today and unlock the power of social data!

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Course details

• Introduction to Social Media Listening & its Applications
• Social Media Data Analytics & Interpretation
• Key Social Listening Platforms: Functionality & Comparison
• Sentiment Analysis & Brand Monitoring
• Social Listening for Crisis Communication & Reputation Management
• Advanced Search Techniques & Data Filtering
• Visualizing & Reporting Social Media Insights
• Ethical Considerations & Data Privacy in Social Listening
• Case Studies in Social Media Listening Strategies
• Project: Developing a Social Listening Strategy

Career path

Postgraduate Certificate in Social Media Listening Platforms: UK Job Market Outlook

Career Role Description
Social Media Analyst Analyze social media data to identify trends and insights, informing marketing strategies. Requires strong data analysis and social listening skills.
Social Media Manager (with listening focus) Manage social media presence while leveraging listening platforms for reputation management and customer engagement. Deep understanding of social media landscapes and relevant platforms is crucial.
Brand Monitoring Specialist Monitor brand mentions across various social media channels to identify potential crises and track brand sentiment. Expert in crisis communication and proactive brand protection.
Digital Marketing Specialist (Social Listening) Develop and execute digital marketing strategies guided by insights gained from social media listening tools. Strong understanding of the digital marketing funnel and related KPIs are essential.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Skills you'll gain

Social Media Analysis Data Interpretation Platform Management Campaign Strategy

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Sample Certificate Background
POSTGRADUATE CERTIFICATE IN SOCIAL MEDIA LISTENING PLATFORMS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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