Postgraduate Certificate in Social Media Listening Platforms
-- viewing nowSocial Media Listening Platforms: Master the art of social intelligence. This Postgraduate Certificate equips you with expert skills in utilizing leading social listening tools.
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Course details
• Social Media Data Analytics & Interpretation
• Key Social Listening Platforms: Functionality & Comparison
• Sentiment Analysis & Brand Monitoring
• Social Listening for Crisis Communication & Reputation Management
• Advanced Search Techniques & Data Filtering
• Visualizing & Reporting Social Media Insights
• Ethical Considerations & Data Privacy in Social Listening
• Case Studies in Social Media Listening Strategies
• Project: Developing a Social Listening Strategy
Career path
Postgraduate Certificate in Social Media Listening Platforms: UK Job Market Outlook
Career Role | Description |
---|---|
Social Media Analyst | Analyze social media data to identify trends and insights, informing marketing strategies. Requires strong data analysis and social listening skills. |
Social Media Manager (with listening focus) | Manage social media presence while leveraging listening platforms for reputation management and customer engagement. Deep understanding of social media landscapes and relevant platforms is crucial. |
Brand Monitoring Specialist | Monitor brand mentions across various social media channels to identify potential crises and track brand sentiment. Expert in crisis communication and proactive brand protection. |
Digital Marketing Specialist (Social Listening) | Develop and execute digital marketing strategies guided by insights gained from social media listening tools. Strong understanding of the digital marketing funnel and related KPIs are essential. |
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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