Advanced Certificate in Behavioral Economics for Change Implementation

About this Podcast

HOST: Welcome to our podcast, today I'm thrilled to be speaking with Dr. Jane Smith, an expert in behavioral economics and the instructor of the advanced certificate course, "Behavioral Economics for Change Implementation". Dr. Smith, could you start by sharing what drew you to this field? GUEST: Absolutely, I've always been fascinated by how people make decisions, and behavioral economics offers a unique lens to understand and influence those choices. HOST: That's fascinating. Now, let's talk about the course. It's designed to equip professionals with cutting-edge tools for organizational change. Can you share any trends you're seeing in the industry that make this course particularly relevant right now? GUEST: Definitely. There's a growing recognition that traditional change management methods often fall short. By incorporating behavioral insights, organizations can design more effective interventions and strategies. HOST: I see. And what are some of the challenges your students face when learning about behavioral economics and its application in change implementation? GUEST: One common challenge is overcoming preconceived notions about how people make decisions. It's crucial to understand that our brains don't always follow rational decision-making processes. HOST: That's a great point. Looking ahead, where do you see the future of behavioral economics in organizational change? GUEST: I believe we'll continue to see more organizations adopting these principles, leading to a greater emphasis on ethical considerations and ensuring that nudges are used responsibly and transparently. HOST: That's an important consideration. Lastly, for those considering enrolling in your course, what can they expect to take away from it? GUEST: Participants will gain practical skills in behavioral design and choice architecture, allowing them to drive meaningful change in their organizations and make a real impact. HOST: Dr. Smith, thank you so much for joining us today and giving our listeners a glimpse into the world of behavioral economics and its application in organizational change. To learn more about the advanced certificate course, "Behavioral Economics for Change Implementation," visit our website.