Professional Certificate in Targeting the Right Audience on Snapchat
Published on June 23, 2025
About this Podcast
HOST: Welcome to the show, where we dive into the exciting world of digital marketing. Today, I'm thrilled to have [Guest Name], an expert in Snapchat advertising and the instructor of our featured course, "Professional Certificate in Targeting the Right Audience on Snapchat." Can you tell us a bit about your experience and what inspired you to create this course? GUEST: Thanks for having me! I've been working in digital marketing for over a decade, and I've seen Snapchat evolve into a powerful platform for advertisers. I created this course to help marketers, entrepreneurs, and social media managers unlock the full potential of Snapchat's precise audience targeting features. HOST: That's fantastic. In your experience, what are some current trends or challenges in Snapchat advertising that learners can expect to explore in the course? GUEST: In the course, we discuss the latest trends, such as augmented reality lenses and the growing importance of vertical video formats. One challenge is keeping up with Snapchat's continuous updates and ensuring your strategies are always up-to-date. HOST: Absolutely, adaptability is crucial in this ever-changing landscape. Now, how does this course help learners overcome obstacles in audience targeting and measuring campaign performance? GUEST: We provide practical skills in campaign management and performance measurement, teaching learners how to analyze audience insights and data analytics to optimize their ad campaigns. This way, they can reach the right people with the right message and improve their return on investment. HOST: It's great to see a focus on both theoretical knowledge and hands-on skills. As we look to the future, what do you think the role of Snapchat will be in the broader digital marketing ecosystem? GUEST: Snapchat is here to stay, and its unique features, like ephemeral content and a younger demographic, offer advertisers valuable opportunities to connect with their audiences in new and engaging ways. I believe Snapchat will continue to grow and innovate, making it an essential part of any comprehensive digital marketing strategy. HOST: That's an exciting outlook for Snapchat and those looking to specialize in its advertising capabilities. Thank you so much for joining us today and sharing your insights on the "Professional Certificate in Targeting the Right Audience on Snapchat." We're looking forward to diving into the course and exploring the world of Snapchat advertising together! GUEST: Thank you for having me! I'm looking forward to it as well.
