Advanced Skill Certificate in Managing Digital Crises
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we have a special guest who's an expert in Digital Crisis Management. Can you tell us a bit about your experience and what led you to this field? GUEST: Sure, I've been working as a PR specialist for over 15 years now, dealing with various crises for different organizations. The digital aspect became increasingly important, hence my focus on managing digital crises. HOST: That's fascinating! With the rise of social media, it must be quite challenging to manage online reputational damage. What are some current trends in this area? GUEST: Absolutely, one trend is the increasing need for social listening. Brands need to monitor online conversations proactively to prevent small issues from escalating into full-blown crises. HOST: Interesting, so it's about being prepared before a crisis even happens. Now, what do you think are the biggest challenges when it comes to teaching or learning Digital Crisis Management? GUEST: The rapid evolution of technology poses a significant challenge. Keeping up-to-date with new platforms and features can be tough, but it's crucial for effective digital crisis management. HOST: It certainly sounds like a dynamic field. Looking forward, where do you see Digital Crisis Management heading in the next few years? GUEST: I believe AI and machine learning will play a bigger role. They can help analyze large volumes of data quickly, enabling more timely responses during a crisis. HOST: That's exciting and slightly terrifying at the same time! Thank you for sharing your insights with us. To our listeners, if you want to become a digital crisis management expert, check out the 'Advanced Skill Certificate in Managing Digital Crises'. Until next time, stay safe online!
