Advanced Skill Certificate in Managing Digital Crises
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm excited to have Sarah, an expert in Digital Crisis Management. Sarah, could you start by sharing a bit about your experience in this field? GUEST: Absolutely, I've spent over a decade helping businesses manage their online reputation during crises, working closely with communications professionals, social media managers, and PR specialists. HOST: Fascinating! Could you tell us more about the current trends in Digital Crisis Management? GUEST: Sure, these days there's a growing emphasis on proactive measures like risk assessment and crisis communication planning. Also, social listening has become crucial for early detection and prevention of digital crises. HOST: That sounds important. What are some challenges that professionals face when learning or teaching this subject? GUEST: One major challenge is keeping up with the rapidly evolving digital landscape. New platforms and technologies emerge constantly, making it tough to stay updated. HOST: That can indeed be challenging. Now, looking toward the future, where do you see Digital Crisis Management heading? GUEST: I believe we'll see even greater integration of AI and machine learning in crisis detection and management. It'll also become increasingly important to manage misinformation and disinformation in digital spaces. HOST: It's clear that your course, 'Advanced Skill Certificate in Managing Digital Crises', addresses these topics head-on. Could you briefly explain what it offers? GUEST: Of course! We provide practical strategies for risk assessment, crisis communication planning, and social listening. Participants will learn advanced techniques in media relations, brand protection, legal compliance, and more. HOST: Thank you, Sarah, for sharing your insights and knowledge with us today. If you're interested in becoming a digital crisis management expert, check out Sarah's course! GUEST: Thank you, it was a pleasure discussing this important topic with you.
