Certificate Programme in Behavioral Economics for Senior Transportation

About this Podcast

HOST: Welcome to our podcast, today I'm thrilled to have Dr. Jane Smith, an expert in behavioral economics and transportation, joining us to discuss a fascinating new course she's involved in: "Behavioral Economics for Senior Transportation." Dr. Smith, can you tell us more about this certificate program? GUEST: Absolutely! This program is designed for transportation professionals who want to understand and leverage behavioral insights to make a real impact on senior transportation. HOST: That sounds intriguing. Can you share some insights on how psychological biases affect travel choices and how this course addresses those issues? GUEST: Of course! We delve into decision-making, nudges, and framing effects, which all play crucial roles in shaping transportation choices. Our course teaches participants how to apply these principles to public transport, road safety, and mobility management. HOST: With many transportation systems worldwide facing challenges, what current trends in the industry does this course cover? GUEST: We focus on the latest trends, such as Mobility as a Service (MaaS), shared mobility, and sustainable transport, showing participants how behavioral economics can improve these emerging solutions. HOST: That's quite timely. Now, what would you say are some of the challenges faced when applying behavioral economics to transportation planning and policy? GUEST: A significant challenge is overcoming institutional barriers and outdated practices. This course helps participants develop strategies to navigate these challenges and drive change within their organizations. HOST: As an expert in this field, what do you envision for the future of behavioral economics in transportation? GUEST: I believe behavioral economics will become an integral part of transportation planning and policy. By understanding and addressing psychological biases, we can create more effective and user-friendly transportation solutions that truly meet the needs of senior travelers. HOST: Dr. Smith, thank you for joining us today and sharing your insights into the "Behavioral Economics for Senior Transportation" course. For listeners interested in learning more, be sure to check out the link in our show notes!