Graduate Certificate in Social Media Advertising Campaigns
Published on June 23, 2025
About this Podcast
HOST: Welcome to our podcast, today we're talking with a specialist in digital marketing education. Can you tell us about the Graduate Certificate in Social Media Advertising Campaigns? GUEST: Absolutely, this course is designed for marketing professionals and entrepreneurs who want to enhance their digital marketing skills, focusing on creating effective advertising campaigns across popular platforms like Facebook, Instagram, and Twitter. HOST: That sounds fascinating. How did you get into teaching this subject, and what's your favorite part of it? GUEST: I've worked in digital marketing for over a decade, and I love sharing my real-world experiences with students. My favorite part is seeing them develop successful strategies using social media analytics and content marketing. HOSP: In your experience, what are some current trends in social media advertising that students should be aware of? GUEST: Ephemeral content, like Stories on Instagram and Snapchat, is increasingly popular. Also, personalization and interactive elements, such as quizzes and polls, can significantly boost engagement. HOST: Those are great insights. Now, what are some challenges faced when teaching social media advertising campaigns, and how do you address them? GUEST: One challenge is keeping up with the rapidly changing platforms. We continuously update our curriculum and encourage students to stay informed on industry news. HOST: It's essential to stay current in such a dynamic field. Looking toward the future, how do you see social media advertising evolving, and what skills will be most in-demand? GUEST: Augmented reality and virtual reality will play a more significant role in social media advertising. Marketers who can create immersive experiences and analyze the resulting data will be highly sought after. HOST: That's an exciting outlook for those pursuing a Graduate Certificate in Social Media Advertising Campaigns. Thank you for joining us today and sharing your expertise! GUEST: My pleasure! Thanks for having me.
