Certified Specialist Programme in Multicultural Marketing Analytics
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have an expert with us who's going to shed some light on a fascinating course - The Certified Specialist Programme in Multicultural Marketing Analytics. GUEST: Thanks for having me! I'm excited to be here. HOST: Could you tell us a bit about the course and what it entails? GUEST: Absolutely, this program is designed to help marketers, analysts, and other professionals analyze consumer behavior across different cultures. It covers market research techniques, data analysis, and key concepts like segmentation, targeting, and positioning within multicultural contexts. HOST: That sounds fascinating! Given your experience, what would you say are some current trends in multicultural marketing analytics? GUEST: There's a growing emphasis on personalization and cultural sensitivity. Brands are recognizing the importance of understanding and catering to diverse audiences, rather than applying a one-size-fits-all approach. HOST: That makes sense. Have there been any challenges you've encountered or observed in this field? GUEST: Definitely. One major challenge is access to accurate and representative data. It's crucial to have reliable information to drive insights and strategies, but it's not always easy to come by, especially in certain regions or communities. HOST: That's a valid concern. Looking ahead, how do you see the future of multicultural marketing analytics evolving? GUEST: I believe we'll continue to see advancements in technology that will help us collect and analyze data more effectively. Additionally, with increasing globalization, I expect this field to become even more critical for businesses looking to succeed in diverse markets. HOST: That's a powerful outlook. Well, thank you for sharing your insights with us today! It's been a pleasure discussing the Certified Specialist Programme in Multicultural Marketing Analytics. GUEST: My pleasure! Thanks for having me on the show.
