Certificate Programme in Behavioral Economics for Sustainable Business
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today we have Dr. Jane Smith, an expert in behavioral economics and the lead instructor for the Certificate Programme in Behavioral Economics for Sustainable Business. Welcome, Jane! GUEST: Thanks for having me! I'm excited to be here. HOST: To start, could you share a bit about your experience in applying behavioral economics to sustainable business? GUEST: Absolutely! Over the years, I've seen how understanding consumer behavior can significantly impact sustainability initiatives and marketing strategies. HOST: That sounds fascinating. How do you think this approach is shaping the industry? GUEST: Well, we're starting to see more businesses adopt behavioral insights to design eco-friendly products and services. This not only helps the environment but also gives companies a competitive edge. HOST: I can imagine that incorporating behavioral science into a business can be challenging. What are some common obstacles you've encountered? GUEST: One challenge is overcoming skepticism—some professionals find it hard to believe that small nudges can lead to substantial changes in consumer behavior. HOST: That makes sense. Despite these challenges, what excites you most about the future of this field? GUEST: I'm thrilled to see more emphasis on sustainable business practices. As we continue to explore the psychology behind sustainable choices, I believe we'll uncover even more innovative ways to protect our planet. HOST: That's definitely something to look forward to! Lastly, tell us a bit about the Certificate Programme in Behavioral Economics for Sustainable Business and what participants can expect. GUEST: Our program offers practical decision-making frameworks and applied knowledge in behavioral insights. Participants will develop skills to integrate behavioral science into their businesses and drive sustainable growth. HOST: Sounds like a fantastic opportunity for marketing managers, entrepreneurs, and sustainability professionals. Thank you, Dr. Jane Smith, for joining us today and sharing your insights on behavioral economics and sustainable business! GUEST: My pleasure! Thanks for having me.
