Certificate Programme in Behavioral Economics for Sustainable Business
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to be speaking with [Guest Name], an expert in Behavioral Economics and the instructor of the Certificate Programme in Behavioral Economics for Sustainable Business. Can you tell us a bit about your journey and how you got into this field? GUEST: Sure, I started my career in marketing, but soon discovered that understanding consumer behavior was key to creating effective strategies. This led me to study Behavioral Economics, which combines insights from psychology, economics, and marketing. HOST: That's fascinating. Now, let's talk about the course. How does behavioral economics play a role in promoting sustainable business practices? GUEST: Behavioral Economics helps us understand why people make certain decisions and how to nudge them towards more sustainable choices. In the course, we explore these concepts and learn how to design marketing strategies that promote eco-friendly products and services. HOST: I see. And what are some of the current trends or challenges in this area of sustainable business and behavioral economics? GUEST: There's growing interest in using behavioral insights to tackle climate change and promote sustainability. However, it can be challenging to integrate these concepts into existing business practices. The course aims to bridge this gap by providing practical frameworks and real-world examples. HOST: That sounds very useful. As an instructor, what do you enjoy most about teaching this course, and are there any common challenges your students face? GUEST: I love seeing students' enthusiasm for applying behavioral economics to sustainability issues. A common challenge is understanding the intersection of these two fields, but we address this by providing clear explanations and hands-on exercises. HOST: It's great to hear that the course is making a difference. Finally, where do you see the future of Behavioral Economics in sustainable business, and what impact might this course have on listeners' careers? GUEST: Behavioral Economics will play an increasingly important role in promoting sustainable business practices. By taking this course, professionals can gain a competitive edge, enhance their skills, and boost their career prospects in this growing field. HOST: Thank you so much for joining us today and sharing your insights on the Certificate Programme in Behavioral Economics for Sustainable Business. To our listeners, be sure to check out the course description and sign up to explore the program now!
