Certified Specialist Programme in Sustainable Destination Marketing
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, today I'm thrilled to have [Guest's Name], an expert in sustainable tourism and the lead instructor for the Certified Specialist Programme in Sustainable Destination Marketing. Can you tell us a bit about your personal experiences and insights related to this course topic? GUEST: Absolutely! I've spent over 15 years working in the tourism industry, and I've seen firsthand the need for sustainable marketing strategies. This course draws on real-world examples and best practices to equip professionals with the skills they need to create positive change. HOST: That's fantastic. And what current industry trends are most relevant to this programme? GUEST: There's a growing demand for eco-friendly and responsible tourism experiences. This course covers ecotourism, community engagement, and environmental management, all of which are crucial for meeting this demand and attracting environmentally conscious travelers. HOST: Speaking of challenges, what are some obstacles instructors and learners face in this field or while studying this subject? GUEST: One challenge is staying up-to-date with the rapidly evolving trends and innovations in sustainable tourism. However, our course is designed with input from industry leaders, ensuring that the content remains relevant and practical. HOST: That's reassuring. Lastly, could you share your thoughts on the future of sustainable tourism and this industry? GUEST: I believe that sustainable tourism will become the norm, rather than the exception. By empowering tourism professionals with the right skills, we can maximize the positive economic and social impacts of travel, while minimizing its environmental footprint. HOST: Thank you so much for sharing your insights and experiences with us today. If you're interested in boosting your career and contributing to a more sustainable tourism industry, I encourage you to explore the Certified Specialist Programme in Sustainable Destination Marketing. Until next time, stay curious!
