Certified Specialist Programme in Sustainable Destination Marketing
Published on June 24, 2025
About this Podcast
HOST: Welcome to our podcast, where we explore various fields and programs with experts in their respective industries. I'm thrilled to have you here today, discussing the Certified Specialist Programme in Sustainable Destination Marketing. Let's start by having you share your experiences related to this course topic. GUEST: Thank you for having me. I've worked in the tourism industry for over a decade, and I've seen firsthand the need for sustainable marketing strategies. It's crucial to balance economic growth with environmental responsibility and social well-being. HOST: Absolutely. And what current industry trends are you seeing in sustainable destination marketing? GUEST: There's a growing emphasis on low-impact travel, community-based tourism, and authentic experiences. People are increasingly aware of their environmental footprint and seek to support destinations that prioritize sustainability. HOST: That's great to hear. However, there must be challenges in implementing these strategies. Can you share some of those? GUEST: Certainly. One major challenge is educating both the industry and travellers about the importance of sustainable practices. It's also essential to ensure that these strategies are inclusive and equitable, benefiting local communities and the environment. HOST: Indeed, it's a delicate balance. Now, looking to the future, how do you see the field of sustainable destination marketing evolving? GUEST: I believe we'll continue to see a shift towards responsible and eco-friendly travel. The use of technology, such as AI and data analytics, will also play a significant role in creating targeted, sustainable marketing campaigns. HOST: That's an exciting outlook. Thank you for sharing your insights on the Certified Specialist Programme in Sustainable Destination Marketing. We hope our listeners explore this programme and contribute to a more sustainable tourism industry.
